News | March 21, 2007

Willy Wonka Announces His New, One-Of-A-Kind WONKA GOLDEN EGG Collection For Easter 2007

abc

Glendale, CA - America, it's no ordinary Easter egg. The WONKA GOLDEN EGG is a whimsical and wacky phenomenon from legendary candy maker Willy Wonka. The collection includes a variety of sizes and flavors debuting this spring, just in time for Easter. Moms across the country now can add Wonka's dazzling golden touch to festive egg hunts and creatively customize Easter baskets with something truly unexpected.

Produced by Nestlé, the official home of Willy Wonka's candy factory, the one-of-a-kind WONKA GOLDEN EGG COLLECTION includes four new products: The WONKA EGG HUNT WITH A GOLDEN EGG kit (five or 11 colorful plastic eggs pre-filled with SweeTARTS, LAFFYTAFFY and NERDS, plus one ready-to-fill WONKA GOLDEN EGG), the WONKA GOLDEN NESTEGGS (bite-sized, milk chocolate eggs with graham cracker cookie pieces), the WONKA GOLDEN CRÈME EGG (chocolate crème and caramel-filled eggs with graham cracker cookie pieces), and the oversized WONKA GOLDEN LARGE CHOCOLATE EGG (an individual milk chocolate hollow egg filled with WONKA SweeTARTS candy eggs).

"The WONKA GOLDEN EGG COLLECTION was created by Wonka and is rich with the imagery and magic of the season," said Tricia Bowles, public relations manager for Nestlé Confections & Snacks. "The eggs are sure to excite kids of all ages, and families everywhere will be conjuring up all kinds of fun, imagining what's inside these new WONKA GOLDEN EGGS."

The ready-to-go WONKA EGG HUNT WITH A GOLDEN EGG kit (suggested retail price is $4.99) requires minimal preparation and delivers on big fun. Standing out from the 11 pre-filled plastic eggs in an assortment of bright spring colors is one very special WONKA GOLDEN EGG that can be filled with treasures of all kinds. A perfect companion to traditional dyed eggs, the WONKA EGG HUNT eggs make great lunch box treats and can be used for creative craft projects throughout the season. Moms will find the WONKA EGG HUNT kit, also available in a smaller six-pack plastic egg carton (SRP $2.99), to be the start of a memorable holiday filled with family fun and the magic of Wonka.

Details about the other new WONKA GOLDEN EGG offerings this Easter season:

  • The new WONKA GOLDEN NESTEGGS, a 12 oz. package of milk chocolate miniature eggs covered in shiny gold wrappers, allows the entire family – even grownups – to indulge in their own little piece of WONKA'S GOLDEN EGG. The bite-sized chocolates are filled with graham cracker cookie pieces giving them a delicious flavor and crunch (SRP $2.99).
  • The WONKA GOLDEN CRÈME EGG, available individually or in a pack of four, is a delicious milk chocolate shell filled with caramel and graham cracker cookie pieces (four-pack SRP $1.79).
  • Last, but certainly not least, the WONKA GOLDEN LARGE CHOCOLATE EGG is an oversized, hollow milk chocolate egg that stands nearly five inches tall and is filled with SweeTARTS egg-shaped candies. It's a wonderful way to treat the special kid in your life or use as the grand prize in a WONKA EGG HUNT. The jumbo egg is nestled inside a purple or gold box with carrying handle, perfectly themed for the season (SRP $4.99).

More information on Nestlé's WONKA GOLDEN EGG COLLECTION, as well as seasonal tips for moms and games for kids, can be found online at www.CelebrationCorner.com.

SOURCE: NESTLÉ USA