Siggi's Introduces New 'Simple Sides™' Innovation

Leader in Lower Sugar Yogurt Launches Wholesome Snacking Product with No Added Sugar Add-Ins

New York, NY /PRNewswire/ - siggi's, the maker of Icelandic yogurt with simple ingredients and not a lot of sugar, today announces its latest innovation to hit grocery shelves nationwide: siggi's SIMPLE SIDES™. The brand's new product line brings together whole-milk yogurt and simple, no added sugar add-ins for a nourishing, wholesome snack with more protein than sugar in every cup. Flavors include vanilla yogurt with dried coconut & cacao nibs, honey yogurt with dried figs & walnuts, vanilla yogurt with almonds & dried cherries and plain yogurt with muesli & currants.

After observing the evident uptick in consumers searching for less sugary options and research showing 94 percent of Americans snack daily, siggi's set out to create a nutritiously complete snack with the introduction of siggi's SIMPLE SIDES™. In line with siggi's commitment to simple ingredients and not a lot of sugar, siggi's SIMPLE SIDES™ contain the brand's Icelandic whole-milk skyr complemented by simple, no added sugar add-ins delivering delicious nourishment. The product varieties contain on average 15 grams of protein and 11 grams of sugar per 5.3-ounce serving, offering a more positive nutritional profile amidst the traditionally sugar-filled yogurt + mix-ins product segment—which averages 18 grams of sugar per 5.3-ounce serving.

"Our mission has always been to provide yogurts that are lower in sugar, have a simple ingredient list and taste great," said Siggi Hilmarsson, founder of siggi's. "This new launch follows the same philosophy. Yogurt with crunchy, tasty toppings as a side has become a popular snack among consumers in recent years. However many of those offerings are sadly more comparable to sugary treats than wholesome snacks. siggi's SIMPLE SIDES™ combine some of our classic yogurt flavors with simple toppings like dried fruit, nuts and coconut. All these toppings are made without any added sugar."

siggi's SIMPLE SIDES™ are now available in a 5.3-ounce serving size in four delicious flavor combinations for a suggested retail price of $1.99. For more information, visit www.siggis.com.

About siggi's
siggi's dairy began in 2004 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the U.S. were much too sweet and artificial tasting for his liking. His mother sent him a recipe and, with that, he began making skyr in his small New York City kitchen. Today, siggi's dairy makes rather delicious yogurt products with simple ingredients and not a lot of sugar. True to Icelandic tradition, siggi's products do not contain any artificial preservatives, sweeteners, flavors or colors, and they are made with milk from family farms that do not use growth hormones such as rBST. For more information about siggi's Icelandic strained yogurts and to find store locations, visit www.siggis.com.