Perry's Ice Cream's Zero Visibility Blows Into Freezers

Buffalo, NY - There's a storm front moving into freezers across the region and the forecast is calling for Perry's Zero Visibility. Perry's Ice Cream, Buffalo's regional ice cream company located in Akron, N.Y., is digging out its blustery flavor in honor of the 30th anniversary of the Blizzard of '77.

Zero Visibility, with mixed precipitation of coconut rum ice cream and flurries of shredded coconut pieces, is sure to melt in consumers' mouths. The only shovel required for this whiteout is a really big spoon.

Perry's first launched Zero Visibility in 1997 to mark the 20th anniversary of the Blizzard of ‘77. "Most Western New Yorkers remember where they were when the blizzard hit 30 years ago," said Brian Perry, executive vice president and vice chairman, Perry's Ice Cream. "We created this memorable flavor for consumers to enjoy as they reminisce about the storm."

Consumers can scoop up Zero Visibility – in its snowy-white carton – at retail locations across Western New York, including TOPS Markets, Wegmans, Wilson Farms, Dash's Markets and other regional supermarkets.

For additional information about Perry's Ice Cream, visit www.PerrysIceCream.com.

SOURCE: Perry's Ice Cream