Perry's Ice Cream And The Buffalo Zoo Get Down To "Nutty" Business

Buffalo, NY - Perry's Ice Cream, Buffalo's regional ice cream company located in Akron, N.Y., recently announced its wildest flavor yet… Nutty Business, to mark the 50th Birthday of Buki, one of the three female Asian elephants at the Buffalo Zoo.

With its premium peanut butter ice cream, golden caramel swirls and chocolate covered peanuts, Nutty Business is sure to tame even elephant size cravings for nuts! Every purchase of Nutty Business also helps the local community, as a portion of the proceeds from the sales of Nutty Business will benefit the Buffalo Zoo's Elephant House renovation project.

The Elephant House Renovation Project is also supported through the Zoo's "I Love Elephants Campaign", which offers informational packets with fundraising ideas to help Zoo favorites, Asian elephants Buki, Surapa and Jothi update their home. Supporters can choose from a list of great fundraising ideas, including white elephant sales, bake sales, car washes, and/or the selling the Zoo's gray "I Love Elephants" wristbands, which give animal lovers the chance to proudly show their support for this endangered species. Participants have until May 31, 2007 to complete their fundraisers. Visit the Buffalo Zoo website for more information on how to participate.

Elephants and animal lovers alike can treat themselves to Nutty Business at the Buffalo Zoo. Nutty Business is now available at selected ice cream stands and coming soon to retail locations throughout New York and Western Pennsylvania.

"Perry's Ice Cream is the ‘Official Ice Cream of the Buffalo Zoo', and the launch of Nutty Business gives us a great opportunity to increase our support to one of Western New York's most family friendly community assets," said Robert Denning, president, Perry's Ice Cream. "As a Buffalo Zoo sponsor for the past ten years, we are thrilled to have a part in helping the Elephant House renovation project come to fruition through the sale of Perry's Nutty Business Premium Ice Cream."

Perry's Ice Cream is served at the Buffalo Zoo, giving zoo goers the opportunity to cool off with frozen treats like vanilla and chocolate soft serve and various novelties.

For additional information about the Buffalo Zoo, visit www.buffalozoo.org. For additional information about Perry's Ice Cream, visit www.perrysicecream.com.

SOURCE: Perry's Ice Cream