- Global leader in specialised nutrition, Nutricia launches a new product innovation made with 100% New Zealand sheep milk.
- The launch builds on growing consumer interest in infant formulas based on different milk varieties, and leverages Karicare’s leading market positionsin toddler milk in New Zealand and goat’stoddler milk in Australia.1
- Launch signals Nutricia’s commitment to New Zealand farmers and suppliers, with plans to launch a fullsheep milk infant formula range in 2020.
Nutricia, a global leader in specialised nutrition, today announced the launch of its first Karicare Toddler Sheep Milk formulation, representing a significant step for the New Zealand sheep dairy industry. The launch enhancesthe existing strong market position of Karicare, a leading brand in Australia and New Zealand
The product innovation respondsto growing demand among consumers in Australia and New Zealand for toddler formulas based on alternative sources of milk,such as goat and sheep milk. “As consumer preferences continue to evolve, it’s important – as market leader in Australia and New Zealand – that we’re able to cater accordingly. Also, this launch is as an opportunity to serve other consumers with similar tastes in the region, and who value New Zealand’s renowned agricultural and sheep-farming heritage as well asthe country’s natural environment. Plus, through this launch, we’re also supporting our local dairy sheep farms,” said John Hoare, Sales Director at Nutricia ANZ.
The current launch of Karicare Toddler Sheep Milk is sourced from sheep grazing year-round, supplied by two farms running 6000 ewes on the western shores Lake Taupo. With plans to launch a full sheep milk product range next year, Nutricia further aims to engage farmers in the greater Waikato region to help meet demand.
“At Nutricia, we aim to provide healthy food, tailored to the nutritional needs and eating habits of our consumers. We’re doing this by sourcing high quality ingredients from trusted local farmers and producing our products under the highest possible quality standards. With the launch of Karicare Toddler Sheep Milk, we’re pleased to offer yet another nutritional option to support active toddlers,” he continued.
Karicare Toddler Sheep Milk for 12+ Monthsis available in select Chemist Warehouse stores across Australia. A full Karicare Sheep Milk formulation range is planned for 2020.
1 IRI NZ Grocery and AU Grocery Pharmacy data, MAT 30/06/19