Lifeway Foods To Sell Basics Plus in Trader Joe's
MORTON GROVE, ILL. (April 27) BUSINESS WIRE -April 27, 1999--Lifeway Foods, Inc. (Nasdaq Small Cap:LWAY) announced today that Basics Plus(TM), its new revolutionary probiotic dietary supplement, will now be sold at Trader Joe's, an upscale grocery store chain promoting unique products with great taste and great prices. Basic's Plus was named one of Dairy Foods Magazine's 15 top new dairy products of 1998.
Trader Joe's is known for bringing its customers the best quality products at the best prices. Because of its combination of low prices, intriguing food and friendly service, customers all over the country think it's an enjoyable experience to shop at Trader Joe's. Their mission is to bring customers the best food and beverage values and the information they need to make informed buying decisions. Every product on the shelves of Trader Joe's must pass taste and cost tests before being sold. Products such as Lifeway's Basics Plus must have their own approach to winning customers such as great flavor, high quality ingredients, special nutritional claims and all natural ingredients.
Michael Smolyansky, President of Lifeway Foods, said, "This is a great opportunity for Lifeway to enter another successful market to promote our products. Trader Joe's has stores in eleven states and is expanding its chain on the East Coast. Their standard to sell only one-of-a-kind food items at value prices draws a strong base of satisfied customers. Having Basics Plus on the shelves of Trader Joe's places our name and products in a growing niche market with loyal customers and a high traffic area."
Lifeway is America's leading supplier of the fermented dairy beverage known as kefir. The Company markets 12 flavors of kefir and does a brisk business exporting kefir to Eastern Europe. The Company recently introduced a revolutionary probiotic nutritional food product called Basics Plus and the market's first fat-free farmers cheese as well as Kefir Starter for consumers to make kefir at home or in travel. Lifeway also markets several varieties of drinkable yogurts, as well as a low-sodium, vegetable seasoning called Golden Zesta. The Company recently launched a low-fat cream cheese substitute "Elita" and has a number of commercially attractive new products in development.
Except for historical information, matters discussed in this press release are forward-looking statements that involve risk and uncertainties, including, but not limited to, risks associated with entering new markets, consumer acceptance, regulation of dietary supplements, competitive pressures and other important factors detailed in the Company's annual report on Form 10-K for fiscal 1998 filed with the Securities and Exchange Commission.
For more information, contact Michael Smolyansky, President, Lifeway Foods, Inc. at (847)967-1010 E-mail at lway@linkom.net Internet Home page: www.lifeway.net or www.kefir.com
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CONTACT: Lifeway Foods, Inc.
Michael Smolyansky, 847/967-1010
KEYWORD: ILLINOIS
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