News | October 31, 2018

Icon Foods Launches Sugar-Free, Clean-Label Chocolate Chips For Bakery, Dairy Manufacturers

Portland, OR (PRWEB) - From candies to fruits and nuts and even herbs and spices, inclusions are storming the food and beverage industry. As demand for “permissibly indulgent” products continues to grow, Icon Foods introduces “SweetBitz,” a new line of sugar-free, clean-label chocolate chips. This low-calorie, all-natural inclusion enables manufacturers to appeal to consumers’ desire to be wowed by flavor and texture, while also offering a healthy indulgence.

“Today’s consumers are making better-for-you food choices, but they still like a small indulgence,” said Thom King, president and CEO of Icon Foods. “We’re excited to add this sugar-free, clean-label option to our product offerings. And, as far as we know, we are the only company to develop sugar-free chocolate chips on an ingredient level.”

The new chocolate chips feature Erysweet+ Ultra Blend, a super-fine mesh powder consisting of SteviaSweet 95-60 with Erysweet

Non-GMO erythritol, a polyol that provides natural, low-calorie sweetening and bulk.

Available in 2M and 4M, SweetBitz are designed for a wide range of products, including frozen dairy applications, yogurts, energy/nutrition bars, cookies and nut butters.

For more information and samples, please contact sales(at)iconfoods(dot)com, call (310) 455-9876 or visit The chocolate chips will also be available for retail purchase by November 15, 2018, at King launched the Guy Gone Keto website this past spring in conjunction with his “Guy Gone Keto” book, a personal account that details his struggles with weight and health and how he overcame his challenges by adopting a keto lifestyle.

About Icon Foods
Established in 1999, Icon Foods (formerly Steviva Ingredients) is a natural food ingredient supplier committed to helping manufacturers bring clean, healthy foods and beverages to the global market. Based in Portland, Oregon, and Salinas, Spain, Icon Foods focuses on all-natural, high-intensity sweetening solutions. Icon Foods sweeteners and bulk ingredients are certified organic and Kosher and are free of GMOs, soy and allergens. More information is available at:

Source: PRWeb

View original release here: Model.Doc.OriginalUrl