Ellenos Garners Top Accolades And Debuts New Flavors As It Expands Rapidly Nationwide

Award-winning indulgent Greek yogurt adds over 1,400 doors in July and launches new innovations including Pistachio Crème, S'mores, and exclusive club packs

Federal Way, WA /PRNewswire/ - Ellenos, the cult-favorite Pacific Northwest brand known for its indulgent, handcrafted Greek yogurt, is winning over both consumers and critics in 2025. The brand recently took home top honors from three major food authorities, cementing its reputation as one of the most beloved yogurts in the country.

• Black Cherry received Allrecipes' Golden Cart Award for Best Yogurt
• S'mores was named Best Yogurt with Mix-Ins by PEOPLE's Food Awards
• Plain Unsweetened earned Good Housekeeping's Best Snack Award for Best Plain Yogurt

These accolades underscore what Ellenos fans have known all along: this is yogurt made without compromise. Luxuriously creamy, Ellenos starts with rBST-free whole milk from a local Washington State dairy and is never thickened with gums, gelatins, or fillers. Each batch is layered with vibrant, house-made purees made from the highest-quality ingredients, many of them locally sourced, including Marionberries and Blueberries from Oregon's Willamette Valley. Even the muesli and cookie crumbles used in parfaits come from trusted local partners.

The brand is continuing to drive momentum through bold innovation. New this year:

• Pistachio Crème, launching at 500 Target stores nationwide, features real California pistachios and a touch of pure cane sugar for a rich, nutty treat.
• S'mores, an indulgent layered yogurt with a toasted marshmallow and chocolate puree, and a topper of crushed graham crackers and mini chocolate chips.

This momentum is fueling impressive growth: Ellenos is on track to increase distribution by 50% with household penetration up +28%. In July alone, the brand is adding over 1,400 new doors.

New & Expanded Retail Distribution:

• Target: Expanding from 190 to 500 stores nationwide, including the Pistachio Crème launch.
• HEB: Debuting in 80+ Texas stores with core flavors like Lemon Curd, Passion Fruit, Mango, and Vanilla Bean.
• Costco: Launching two exclusive club packs:
  • Muesli 4-pack in Texas
  • Tropical Pack in Southeast and LA, featuring Passion Fruit, Mango, and Lemon Curd—a nod to Ellenos' most loved scoop shop flavors.
• Foodservice: Newly available in over 200 airport locations nationwide with Strawberry Shortcake and Muesli flavors.

The brand's yogurt originates from a family recipe from a father and son team, who began selling their handcrafted Greek yogurt from a small counter at Pike Place Market in 2013. In the decade since, Ellenos has evolved into a nationally distributed brand with a loyal, ever-growing fan base for its ultra-creamy texture, bright and bold flavors, and being a good source of protein.

"We've grown by leaning into what made Ellenos so special: focusing on flavor, texture, and crafting our products in-house with real ingredients," said Donny Lee, CEO of Ellenos. "Whether someone is discovering us for the first time or is a long-time fan, we want to bring the feeling of joy with each spoonful."