News | February 20, 2007

Delicious And Nutritious, Yoplait Kids yogurt.

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Minneapolis, MN - Young yogurt lovers who enjoy Yoplait Kids may like its easy-to-handle container, tasty fruit flavors and creamy texture, while their parents might give a nod to the nutritional benefits – an excellent source of calcium, a good source of vitamins A and D, and protein. Now, Yoplait adds one more reason to smile with the addition of a new ingredient, Omega-3 DHA, to its Yoplait Kids yogurt.

Omega-3 DHA is an important nutrient that supports brain growth during early childhood developmental stages. DHA, a specific type of Omega-3 fatty acid, is a nutrient found in the diet; however it's only available naturally in a limited number of foods, such as eggs and human breast milk.

"Omega-3 DHA is a good type of fat and an important nutrient for children and adults. In infants and children, DHA serves as a building block for brain and eye development," explained Suzanne Skapyak, nutritionist from the Bell Institute of Health and Nutrition. "As a young child grows and develops, the amount of Omega-3 DHA in the brain and eye rapidly increases, as it is one of the main structural components of these organs."

"Yoplait Kids with Omega-3 DHA is ideal for those consumers who are looking for easy ways to integrate this important nutrient into their children's diets," said Phillip Zinda, Yoplait marketing. "By adding Omega-3 DHA, Yoplait Kids offers even broader dietary benefits. Plus, Yoplait Kids has 25% less sugar than comparable brands of children's yogurt."

Yoplait Kids provides 16 mg of naturally sourced Omega-3 DHA per serving. Yoplait Kids comes in a two-flavor six-pack of 4-oz cups for a suggested retail price of $2.69. Available flavors include Strawberry / Strawberry Vanilla, Peach / Strawberry Banana and Banana / Vanilla. For more information on Yoplait Kids with Omega-3 DHA, please visit www.yoplaitkids.com.

SOURCE: Yoplait Kids