- Announces collaboration with Fair Trade USA to explore developing the first-ever standard and certification program for the dairy industry
- Milk Matters™ supports continued commitment to the economic, environmental, and social impacts of dairy farms through holistic approach
- Collaborates with World Wildlife Fund on environmental stewardship, National Milk Producers Federation on animal care and Cornell University to provide support to dairy farms, among others
Norwich, NY /PRNewswire/ - Chobani, LLC, maker of America's #1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., today is announcing a comprehensive, groundbreaking program to further its commitment to positive transformation of its milkshed—supporting the economic, environmental, and social impacts of its #1 ingredient: fresh milk from local farms. The Milk Matters™ program will encompass Chobani's commitment to its milkshed as well as efforts to support greater transparency across dairy farms.
Milk Matters™ was designed to address the unprecedented challenges being faced by today's dairy industry. Many current industry programs and certifications, while well-intended, address single issues in isolation and haven't gone far enough to truly provide relief for struggling farms. Milk Matters™ takes a comprehensive approach to bringing transparency to dairy, providing meaningful support for the entire dairy community, and preserving long-term viability for the industry.
The program will include co-op partners, dairy farms, and third-parties such as Fair Trade USA, the World Wildlife Fund, National Milk Producers Federation, Cornell University, state programs and community foundations in Idaho and New York to validate the continued progress. Milk Matters™ is working towards 100% implementation by 2025.
"Proud to share our vision for the future of dairy — from cows to people to planet. It's a small step with a big message: the future of dairy farmers matters to all of us," said Hamdi Ulukaya, Founder and CEO of Chobani. "Dairy farms are the backbone of the communities we call home, but the current model is broken and it's leaving consumers questioning everything, including the treatment of animals, farm workers, and the land itself. Our solution is simple but powerful. We all have a responsibility to support the farmers who make our business and our vision possible."
"This is a big move for one of the important sectors of agriculture in the U.S.—creating shared trust, partnership and value between consumers, farms and brands with a Fair Trade USA standard for dairy," said Paul Rice, CEO, Fair Trade USA. "By funding the exploration and development of a standard that will be available to the entire dairy industry, Chobani is taking a real leadership position. We're thrilled to support an initiative that will drive continued progress, value, and transparency across the dairy industry."
To develop this program, Chobani spent the past several years listening to farmers, farm workers, elected officials and experts across the dairy industry to create a comprehensive path forward. The company is proud to take a leadership position in the category at a time when dairy in the U.S. is at a moment of evolution. Chobani wants to empower consumers to feel confident in knowing where their dairy is from and the difference it is making.
Many programs in dairy address issues in isolation. Chobani, by outlining six critical pillars, aims to change that with Milk Matters™:
- Worker well-being – From safety and training programs to wage standards to a support hotline for outlier situations – Chobani will work with dairy cooperatives, farmers and farm workers to create a system where the dairy industry has the support they deserve. To achieve this, Chobani is collaborating with Fair Trade USA to explore a first-of-its-kind certification standard for U.S. dairy that protects and empowers dairy workers and provides meaningful premiums to benefit farmers and farm workers alike.
- Environmental stewardship – Chobani is collaborating with the World Wildlife Fund and National Milk Producers Federation's Farmers Assuring Responsible Management (FARM) to reduce the company's carbon footprint and help farms do the same. These partners will measure greenhouse gas emissions and energy use on dairy farms within Chobani's supply chain to identify potential efficiency gains and cost savings for farmers.
- Animal care – All of the dairy cooperative farms Chobani sources from today are participating in National Milk's Farmers Assuring Responsible Management (FARM) Animal Care program and have completed an on-farm evaluation. By December 2019, all of the farms Chobani sources from through the company's cooperative partners will comply with National Milk's FARM Version 3.0., the industry's highest standard for animal care.
- Local sourcing – Since day one, Chobani has been committed to sourcing the fresh milk from local farms surrounding its manufacturing plants in Idaho and New York. As a proud member of the New York State Grown & Certified and Idaho Preferred programs, local sourcing is an important way to support agricultural communities, while ensuring Chobani's products are as fresh and delicious as possible and that our carbon footprint is minimized.
- Investing in dairy communities – Every dairy maker has a responsibility to the communities that support them. Chobani has partnered with the Community Foundation for South Central New York and the Idaho Community Foundation with a plan to invest $2 million in grants over the next decade to fuel big ideas from local community organizations, expand economic opportunity and promote entrepreneurship. And through the Chobani Scholars program, Chobani is funding multi-year scholarships at Cornell University and the University of Idaho for students of dairy farming families looking to pursue a degree in dairy science.
- Freedom and Flexibility for dairy farms – When it comes to the grains a farmer feeds their cows, Chobani is giving them the freedom to farm as they know best. We refuse to mandate the use of non-GMO feed, a practice that places an undue financial burden on farms without enough demonstrated value to the planet or people. Additionally, to support farms for the future, Chobani has partnered with the Cornell PRO-DAIRY program and New York State's Dairy Acceleration Program to help farms with less than 300 cows receive funding for small projects to address specific business needs. These funds will support business planning and improved profitability strategies through on-farm production techniques and aspects related to the day-to-day farm operation.
Additional comments regarding the components of Milk Matters™:
- "Working with over 900 dairy farmers, Chobani can help the dairy industry reduce its environmental impacts. WWF will work with Chobani and its supplying cooperatives to identify and promote better management practices that use natural resources more sustainably. Chobani has further committed to reducing greenhouse gas emissions, using science-based targets in line with the goals of the Paris climate agreement," said Sandra Vijn, Dairy Director at World Wildlife Fund.
- "This is the first time in my experience at Cornell that a dairy processor has stepped forward during a challenging economic time and wanted to do something extra to help the farms in their milkshed," said Dr. Tom Overton, Director of the Cornell CALS PRO-DAIRY Program. "I commend Chobani for this commitment and look forward to working with them to benefit the New York dairy farms that provide their milk."
- "Chobani has been a great corporate citizen for Idaho from the start," said Former Idaho Governor, C.L. "Butch" Otter. "This investment in the people of the Magic Valley – and its own future workforce and supply chain partners – is a perfect example of the culture behind that civic virtue."
- "When dairy products and produce are sourced locally, communities are strengthened," said Richard A. Ball, New York State Agriculture Commissioner. "We're proud to have Chobani as a member of our Grown & Certified program and encourage consumers to try their products that have been produced close-to-home and produced to a high standard."
- "Through the implementation of the FARM Program, Chobani's dairy farmers and suppliers demonstrate their commitment to social responsibility and continuous improvement," said Emily Yeiser Stepp, Director of FARM Animal Care Program. "The vision for Milk Matters™ aligns with the FARM program and amplifies the excellent care of the people, animals, and land that our dairy farmers implement daily on their operations."
- "The Chobani Scholars program will empower young people from local farm families to access a world-class education," said Kathryn J. Boor, the Ronald P. Lynch Dean of CALS at Cornell University. "Chobani is a critical part of the New York State dairy economy, and we look forward to building on this strong partnership to bring continued success to our students and the industry."
- "This will help students realize their dreams of finding their place in the rapidly evolving dairy industry, one of Idaho's most important agricultural enterprises," said Michael P. Parrella, dean of the University of Idaho College of Agricultural and Life Sciences.
- At Chobani, we're dedicated to playing a meaningful role in transforming our food system to the betterment of our planet, our people and our communities. As we strive to operate more sustainably in every piece of our business, Chobani intends to move the needle in our operations, supply chain, people, community engagement and are committed to sharing our progress along the way. You can learn about all of our sustainability efforts here.
For more information on Chobani's Milk Matters™ program, click here.
Maker of America's No. 1–selling Greek Yogurt brand and the second largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste—they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, New York, Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products—including Chobani® Greek Yogurt and Greek Yogurt Drink, Chobani® Flip®, Chobani® Savor, Chobani® Gimmies™, and Non-Dairy Chobani™ products—are kosher certified, contain live and active cultures and are made with milk from cows not treated with rBST.* Chobani products are available nationwide in the U.S., Mexico, and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST-treated cows.
About Fair Trade USA
Fair Trade USA is an internationally-acclaimed social enterprise that promotes sustainable livelihoods for farmers and workers, protects fragile ecosystems, and builds strong, transparent supply chains in partnership with over 1,300 leading brands and retailers. Its trusted Fair Trade Certified™ seal signifies that rigorous standards have been met in the production, trade, and promotion of Fair Trade products from countries across the globe. Recognized as a leading social venture by the World Economic Forum, the Skoll Foundation, Fast Company and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin and educates consumers about the power of their purchases. Visit www.FairTradeCertified.org for more information.