Campina Joins Forces With Vitalus To Expand Ingredients Business

Zaltbommel, The Netherlands - Campina, a European dairy company, headquartered in the Netherlands, and Vitalus, based in Canada, have entered a Joint Venture (JV) in value added Food & Nutrition ingredients. The 50/50-JV will strengthen the position of Campina's ingredients business in functional and nutritional ingredients in the North American market, according to the company.

By joining forces, Campina enhances the critical mass for further penetration in these markets with dairy based ingredients. The JV is expected to generate a turnover of €10M and will involve initially approximately 50 people. The JV will operate under the name DMV-Vitalus Ingredients N.V.

Vitalus will bring into the JV its range of specific dairy based ingredients and US customer base, whereas DMV International, part of Campina's Industrial Products Group, will cover for sales, marketing and customer support throughout North America. The JV will focus on expanding the business with a portfolio of dairy protein specialties such as whey protein concentrates for use in food products and in infant, and diet nutrition formulas.

SOURCE: Campina