News | September 27, 2006

Cacao Reserve By Hershey's™ Invites Consumers To Explore A New World Of Chocolate

Hershey, PA - The Hershey Company invites consumers to explore a new world of chocolate with Cacao Reserve by Hershey's, a new, premium line of all-natural chocolates and drinking cocoa. The Cacao Reserve by Hershey's line, will offer a variety of superior flavors, pleasing textures and exotic aromas.

The Cacao Reserve by Hershey's line includes a broad range of premium chocolate products that will let consumers explore different subtleties and intensities of chocolate while learning more about the flavors they prefer. Available in single-serve and take-home bars, truffles and drinking cocoa, the initial line of chocolate bars includes:

  • Premium Milk (35% cacao) : Premium European-style milk chocolate with a smooth, velvety texture
  • Premium Milk with Hazelnuts (35% cacao) : Carefully chopped, premium-grade hazelnuts for great taste and texture
  • Extra Dark (65% cacao) : Slowly roasted beans and a higher cacao level bring out the rich, indulgent flavor of this selection
  • Extra Dark with Nibs (65% cacao) : Includes "the heart of the cacao bean" for crunch and a flavor that is truly unique

According to Hershey, Cacao Reserve by Hershey's premium drinking cocoa will be available in two unique blends, Classic Mayan and Mildly Spiced Aztec. This premium drinking cocoa will let consumers rediscover - and reinvent - how and when they enjoy their hot cocoa. The line will expand to include four premium chocolate bars made with cacao beans from individual countries of origin. Cacao Reserve by Hershey's Country of Origin bars encourage consumers to explore their different nuances of flavor and aroma. The single origin collection includes:

  • Java, Indonesia (32% cacao) : Fine milk chocolate, caramel taste and a light, tart accent
  • Arriba (50% cacao) : Dark milk blend with a hint of herbal notes
  • Santo Domingo (67% cacao) : Rich dark chocolate with an intriguing wine and spice character
  • Sao Tome (70% cacao) : A blend of rich aromas and subtle spices for a dark, distinct taste

SOURCE: Hershey's™