Ben & Jerry's Searches Coast-to-Coast for 'Citizen Cool'. 'Citizen Cool' Documentary To Spotlight Ordinary People With Extraordinary Heart.
``We're creating a 30-minute documentary about unsung local heroes working to make our neighborhoods -- and our world -- a better place to live,'' explains Peter Nolan, national marketing manager for Ben & Jerry's. ``While the nightly news too often comes across as mostly negative, we're noticing a different trend: citizens who truly care about community. We're calling the movie Citizen Cool because we want to spotlight the positive grass-roots changes happening all around us -- thanks to ordinary folks with extraordinary hearts!''
Ben & Jerry's camera crews will be cruising the country beginning June 1, 2001 to capture likely candidates for the movie in action. Know a cool citizen -- or even two -- you'd like to nominate? Just jot down how they're helping promote positive change in your community, in 50 to 150 words. (Entry forms and complete rules are available at Ben & Jerry's scoop shops and local supermarkets, or at www.benjerry.com.)
Weekly winners will be selected while the nominations stream in. Once the casting call closes on August 17, 2001, the top 10,000 ``community stars'' nominated will receive a free pint coupon for Ben & Jerry's new movie-themed Concession Obsession(TM) ice cream plus a Citizen Cool certificate, honoring them for their outstanding community involvement. Glittering Golden Cone statuettes will be presented to 48 great semi-finalists. And 12 fabulous finalists will win a Citizen Cool director's chair, a one-year supply of Ben & Jerry's ice cream, plus a trip for two to Vermont -- to watch the Citizen Cool movie premiere on October 27, 2001!
``Most exciting of all, our three Grand Prize Winners will become the stars of the Citizen Cool movie -- we'll send film crews to follow them as they bring positive change to their communities. It's a way not only to honor these folks for their creative ideas and good work, but also to inspire others to follow their terrific lead,'' explains Nolan. ``And because good news is always worth sharing, we'll be presenting Citizen Cool at independent film festivals and in educational settings, and show clips in streaming video on our website.''
For more information about the exciting Citizen Cool movie nominations or about Ben & Jerry's new Concession Obsession movie-themed flavor, visit www.benjerry.com.