Ben & Jerry's Expands Fair Trade Certified Products

South Burlington, VT - Ben & Jerry's announced recently that it is expanding its Fair Trade Certified ice cream flavors, making it the largest ice cream and frozen food manufacturer to offer Fair Trade Certified ingredients. According to them Ben & Jerry's Fair Trade Certified line-up now includes: Vanilla, Chocolate, Coffee, Coffee Heath Bar Crunch, and Coffee Coffee Buzz Buzz Buzz. The announcement comes during Fair Trade month when TransFair USA and businesses across the country are highlighting the importance of Fair Trade Certified products to third world producers.

It is believed to be Ben & Jerry's is purchasing Fair Trade Certified coffee from a cooperative in Mexico; vanilla from Fair Trade Certified producers in India, with producers in Indonesia and Uganda under consideration; and Fair Trade Certified cocoa from producers in the Dominican Republic.

According to Ben & Jerry the new Fair Trade Vanilla will be available in Ben & Jerry's scoop shops starting in October and then available in supermarkets and grocery stores in January, 2007. Fair Trade Chocolate will be available in Ben & Jerry's Scoop Shops in December and then in grocery stores and supermarkets in January, 2007. Fair Trade Certified Coffee flavors are already available in scoop shops and grocery stores nationwide.

SOURCE: Ben & Jerry's