News | April 19, 2012

A2 Signs Deal With Synlait

A2 Corporation has signed a deal with Synlait Milk that will allow the Kiwi firm to export milk powder to growing Asian markets. Synlait will source milk form A2’s farms and then manufacture A2 brand milk powders and infant formulas.

The Chinese and South East Asian infant formula market is estimated to have a combined value of US$9 billion and the Chinese market is expected to grow by 12 per cent a year. A2 Managing Director, Geoffrey Babidge, says the agreement “is a key step in our strategic plan to launch a2TM brand infant formula products into high growth Asian markets”.

A2 is also conducting a strategic review of their business as a way of “ensuring that we lay the appropriate platform for growth in new markets”, according to chairman Cliff Cook. A2 says they have been approached by potential business partners and will begin sales in Britain with Robert Wiseman Dairies in September.

SOURCE: A2 Corporation