News | October 24, 2006

Slim-Fast® Launches New Product to Help Lactose-Intolerant And Gluten- Sensitive Dieters

Englewood Cliffs, NJ - Slim-Fast has announced the introduction of a line of Easy to Digest weight loss shakes that have enhanced nutritional benefits. As with all Slim-Fast products, these new shakes are great tasting, convenient, ready-to-drink meals that are perfect for on-the-go consumers according to company.

It is believed to be Lactose maldigestion or intolerance occurs when the body cannot digest lactose, the predominant sugar found in milk and other dairy products. The condition disproportionately affects Asian-Americans (90 percent), African- Americans (80 percent), and Hispanic-Americans (53 percent). Additionally, an estimated 3 million Americans with gluten sensitivity, or celiac disease, must follow a gluten-free diet free of wheat, rye, barley and possibly oats in order to avoid gastrointestinal problems and possible life-threatening symptoms. Slim-Fast Easy to Digest shakes are also gluten free.

According to Slim-Fast symptoms of lactose maldigestion also tend to develop in all consumers as we age, because the body loses its ability to produce lactase, the enzyme that is needed to digest lactose. For that reason, the new Slim-Fast Easy to Digest shake contains higher levels of vitamins B6, B12 and D, nutrients important for people over 50, and is an excellent source of the antioxidant vitamins C and E. Each Slim-Fast Easy to Digest shake provides 50 percent of the Recommended Daily Value (DV) for Calcium, an essential nutrient that is often lacking in the diets of people who avoid milk and other dairy foods due to lactose intolerance.

Company adds that the meal replacements-a category of calorie-controlled diets that replaces 1 or 2 meals with a nutritionally balanced, vitamin/mineral fortified shake or meal bar, or frozen prepared meal-help take the guesswork out of counting calories with built-in portion control.

Product facts:
  • Flavors: Chocolate, Vanilla and Coffee
  • Nutrition Facts: 180 calories per serving, a good source of Protein (10g per serving) and Calcium (50% of Daily Value per serving), 24 Vitamins and Minerals; including rich in Antioxidant Vitamins C & E

SOURCE: Slim-Fast®

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