News | August 16, 2007

Eugene Science CZ Ingredient Launched In New Japanese Heart-Healthy Yogurt

Los Angeles, CA - Eugene Science, Inc., a developer and marketer of advanced nutraceutical products, recently announced that a leading Japanese dairy company, Yotsuba Milk Products, has successfully launched a new line of heart-healthy yogurt using the Company's patented CZ ingredient.

With annual sales of approximately $770 million, Hokkaido, Japan-based Yotsuba is one of the largest dairy manufacturing companies in Japan, marketing and distributing their proprietary branded line of dairy products that includes milk, butter and cheese. Founded in 1967, and with 630 employees, Yotsuba products are widely advertised and distributed in most of the retail grocery and convenience stores throughout Japan.

With a population of 127 million and the world's third largest economy, the Japanese market holds tremendous potential for popular new products. Based on early reports from Yotsuba, Eugene Science expects to ship additional CZ to Yotsuba as sales grow and other products are envisioned.

"With a highly advanced awareness of the long-term and preventative health benefits, Japan is the world's top marketplace for functional food and nutraceuticals," said Seung Kwon Noh, Chief Executive Officer, Eugene Science. "Yotsuba is an excellent company with strong market reach for its 'CZ inside' labeled product which will serve to build consumer awareness and demand for other healthy cholesterol-lowering food and beverages."

SOURCE: Eugene Science